September Chapter Meeting - Why Would Someone Choose Here? Building an Employer Brand That Attracts and Retains the Right People (September 09, 2026)

Wed, 09 Sep 2026 12:00:00 GMT

Why Would Someone Choose Here?

Building an Employer Brand That Attracts and Retains the Right People

8:00am-8:30am: Registration/networking

8:30am -10:00am: Meeting

Location:

Cheshire Medical Center
580 Court Street
Keene, NH 03431

Directions:

Park near the West Lobby entrance.
From the parking area, enter through the West Lobby.
The North Conference Rooms 1 and 2 are situated down the first hallway on the right.

Join us after the meeting for a post meeting discussion! Want to suggest a topic? Email info@monadnockshrm.org or use our new forum: https://monadnockshrm.org/forum

Session Overview:

Today’s candidates are not simply comparing job descriptions. They are comparing cultures, leadership teams, opportunities, reputations, flexibility, purpose, and the kind of life they believe they could build at each company.

In this presentation, Jan Ziegler of Freitag Marketing will show employers and HR professionals how to think about recruiting through the lens of branding and marketing. Attendees will learn how to define what makes their organization meaningfully different, turn their real workplace culture into compelling content, communicate a clear employee value proposition, and build trust with potential candidates before a position is ever posted.

The session will include practical examples, content ideas, and a framework organizations can use to become more visible and desirable within the hiring community—without pretending to be something they are not. Attendees will leave with actionable steps for strengthening their employer reputation, improving the candidate experience, promoting employee stories, and answering the question every applicant is asking: “Why should I choose to work here?”

Duration: 60 minutes

Speaker and Company Bio:

Originally from Germany, Jan Ziegler is the founder and CEO of Freitag Marketing in Keene, New Hampshire. In three years, he grew the agency from one person to a team of 25 serving more than 65 businesses.

Jan is passionate about marketing and the potential of AI to help small businesses work smarter, reach more customers, and compete at a higher level.

Meeting Sponsor:

Credit Hours:

Greater Monadnock SHRM is certified by SHRM as a Preferred Provider to offer Professional Development Credits (PDCs) for SHRM-CP or SHRM-SCP, and this program has been registered for 1.00 PDC in the SHRM Body of Applied Skills & Knowledge™ (SHRM BASK™).

Programs are submitted for 1.00 General HR Credit toward PHR, SPHR, and GPHR certification through the Human Resources Certification Institute.

Connect with us!

Member Benefit!

Greater Monadnock SHRM upcoming events

September Chapter Meeting - Why Would Someone Choose Here? Building an Employer Brand That Attracts and Retains the Right People (September 09, 2026)