Stop Fishing in the Wrong Pond:Where the Next Generation of Talent Really Is.
8:00am-8:30am: Registration/networking
8:30am -10:00am: Meeting
Location:
Cheshire Medical Center 580 Court Street Keene, NH 03431
Directions:
Park near the West Lobby entrance.
From the parking area, enter through the West Lobby.
The North Conference Rooms 1 and 2 are situated down the first hallway on the right.
Join us after the meeting for a post meeting discussion! Want to suggest a topic? Email info@monadnockshrm.org or use our new forum: https://monadnockshrm.org/forum
Session Overview:
Most employers hunt on LinkedIn while next-gen talent decides on Instagram and TikTok. This presentation exposes the disconnect—and shows how social-first employer branding wins attention, builds credibility, and drives qualified applicants before they ever hit a job board. Expect data, standout examples, and a clear playbook HR can put in motion.
Speaker and Company Bio:
Jan Ziegler, CEO of Freitag Marketing.
Originally from Germany, Jan is the CEO of Freitag Marketing, a fast-growing agency that’s gone from 2 people to a 25-person team in just two years. Based in New England, Freitag works with leading local brands and small businesses alike, delivering marketing strategies that actually move the needle. Under Jan’s leadership, the agency has made recruiting and employer branding a core strength—helping both clients and the company itself attract top talent. Known for his hands-on approach, Jan ensures every campaign is built for measurable growth and lasting impact.
Meeting Sponsor:
Credit Hours:
Greater Monadnock SHRM is certified by SHRM as a Preferred Provider to offer Professional Development Credits (PDCs) for SHRM-CP or SHRM-SCP, and this program has been registered for 1.00 PDC in the SHRM Body of Applied Skills & Knowledge™ (SHRM BASK™).
Programs are submitted for 1.00 General HR Credit toward PHR, SPHR, and GPHR certification through the Human Resources Certification Institute.
Connect with us!
Member Benefit!
info@monadnockshrm.org
Address: Greater Monadnock SHRM Chapter #683P.O. Box 1817Keene, NH 03431
